OverUBoots.com Statement of Purpose: to provide fashion-forward, urban, 23-40 year olds with updates on bootwear trends seen on the streets of NYC, the fashion capital of the world. The intent is to use the image of the boot to provoke a sense of power and strength in its readers thereby forming the customer population of its bootwear line and eventual retail location.
The OverU Mission: To empower people to respect and support themselves first and foremost in every endeavor and in all relationships so that they can pursue the height of happiness thereby helping society as a whole -- starting with their immediate family
Boot Obsessed Eccentric (aka BOE): Rebecca Kahikina
Bootwear: Similar to Footwear but classier, stronger, sometimes rugged sometimes sexy depends on the day and the mood. Boots are like women--ya never know what you're gonna get
Boot Season: All months except June, July, and August. If you live in warmer climates-----move.
Height of Happiness: Finding a balance between support from healthy relationships and self-sufficiency so as not to rely solely on these relationships for your sense of self-worth. By achieving the height of happiness new frontiers are reached in what can be accomplished by creating positive outcomes and increased productivity for the immediate family, spreading to the entire community as a whole
OverU Woman: A self-respecting woman with a healthy perception of herself and her role in society. She has concrete standards for the type of people she will allow in her life and uses her relationships with them to take her to the height of happiness -- she mostly wears boots. Not all the time, but a large percentage :)
